Monday 20 March 2017

Charming Houston retailer and hip exercise studio go international with far-away locations

Lately, international retailers like John Hardy, Celine and COS have opened stores in Houston or announced plans to do so. But now the tables are being turned.

Charlie Chanaratsopon


Two popular and successful Houston-area businesses are going global.

Define Body & Mind is expanding overseas with a new studio located in Dubai. It is the first studio outside of the country for the fitness chain and the 12th studio overall, with more studios planned to open in Lubbock and Katy this month and Denver in the fall.

Define founder Henry Richardson, Erin O’Leary Stewart, Mohammed and Subhi Khudairi, and Thomas and Betsey Favrot are the owners of the new Dubai studio, located in the Silverene Tower Dubai Marina, across from Pier 7 and the Dubai Marina Mall. The studio, which opened earlier this month, offers a wide variety of barre, cycling and yoga infused classes, as well as workout apparel.

Houston-based Charming Charlie also has a rapidly growing global presence. The women’s contemporary jewelry and accessory retailer recently opened its first location in Oman at the Muscat Grand Mall. The 2,900-square-foot store is operated by Apparel Group, Charming Charlie’s international licensing partner, which has further growth planned for the brand in the Middle East this year.

The Oman debut comes on the heels of the opening of a Charming Charlie store in the Philippines at Bonifacio High Street Central Square in Manila, with plans to open other stores in Manila and in Cebu in a partnership with SSI Group.

The Oman and Phillipines locations offer a full range of products, including fashion jewelry, handbags, apparel, small leather goods, scarves, watches, sunglasses, and a special occasion collection. They both showcase the brand’s newest retail concept with signature double doors in pink or red lacquer and a residential-style interior that mixes feminine, Mid-century accents with luxe materials and whimsical details.

Launched in 2004 by Charlie Chanaratsopon, the brand now opens as many as 55 stores in the United States each year. It recently opened a 3,500-square-foot store in South Beach, Florida, with plans for another Miami location at The Falls next month (making it the 29th Charming Charlie location in the Sunshine State). Its other international locations include two stores in Dubai that opened last year.

The stores are known for for carrying a wide array of accessible fashion accessories merchandised by color, with prices ranging from $5 to $150 for some limited collection items.         

Original posted...  http://houston.culturemap.com/news/real-estate/06-15-16-houston-retailer-and-exercise-studio-go-international-with-far-off-overseas-locations/

Tuesday 7 March 2017

Why Charming Charlie Is Going to Be Your New Go-To for Inexpensive Accessories

With nearly 340 stores spread across 42 states, you'd think Charming Charlie, the brand known for its incredibly inexpensive jewelry and accessories selection, would be a household name. Founded by 37-year-old Charlie Chanaratsopon (yes, Charlie is a real person!) in 2004, Chanaratsopon opened the first store in Houston, Texas, with leftover consignment returns from his family business, Silver Express.
The brand's name was actually created in jest: "It was kind of a wink-and-a-smile type of thing," says Chanaratsopon. "One of my friends was like, 'What about Charming Charlie?' and I started laughing because it kind of has a rhythm to it. Obviously, it has less to do with accessories, but it's unforgettable." The retail chain opened its first New York City store last week, so we're betting it doesn't stay a secret for long. Here's why Charming Charlie is about to become you are go-to for all of your accessory needs.




Charlie Chanaratsopon with *Glamour *Editor-in-chief Cindi Leive




The website, along with every store, is arranged by color: This organization method makes shopping the vast assortment of products so much easier. Explains Charlie Chanaratsopon: "I was sitting in one of our first stores one day, talking to a customer and she said, 'Why wouldn't you arrange it by color?'... We started testing some tables in the front and we saw how much action it got, so we set up the whole store like that. Then we set up the whole chain like that."



Avalana Stripes sundress, $35, charmingcharlie.com

You'll find way more than just jewelry: We're talking iPhone cases, fedoras, sandals, and loads of chic bags for under $40. Not to mention the ready-to-wear portion of the brand, where you can pick up leggings, tops, sweaters, and dresses.




__The jewelry selection isn't just focused on trends:__The Charming Charlie Essentials section offers up a slew of classic accessories, like small hoop earrings, cubic zirconia studs, bangle sets, and pearl necklaces for under $10.



There are dedicated sections for under-$10 and under-$5 finds: The semi-annual sale is going on right now, with more than 500 solid picks like this multicolor scarf, these striped espadrilles, this preppy watch, and this sculptural bracelet. Finding something that won't kill your budget is the easy part. Not snatching up everything? Maybe a little harder.
If do want to buy everything, you'll get rewarded for it: Join the Charm Club and you'll earn 10 points for every dollar you spend. Every 1,000 points earn you a $5 rewards certificate that you can put towards your next purchase in a Charming Charlie store.
There are dedicated sections for under-$10 and under-$5 finds: The semi-annual sale is going on right now, with more than 500 solid picks like this multicolor scarf, these striped espadrilles, this preppy watch, and this sculptural bracelet. Finding something that won't kill your budget is the easy part. Not snatching up everything? Maybe a little harder.

If do want to buy everything, you'll get rewarded for it: Join the Charm Club and you'll earn 10 points for every dollar you spend. Every 1,000 points earn you a $5 rewards certificate that you can put towards your next purchase in a Charming Charlie store.

Original posted... http://www.glamour.com/story/charming-charlie-inexpensive-j