Situated at 445 Fifth Avenue at 39th Street, the new
Charming Charlie flagship is a showcase for the brand’s new store
concept, and was designed in partnership with Callison Architects. At
16,000 square feet, the three-level flagship in Midtown East is the
largest of the brand’s stores worldwide. Key design elements include a
two-story, 30-foot tall glass facade, 20-foot tall double doors in the
brand’s signature vibrant pink lacquer and a classic residential-style
interior that mixes feminine, mid-century accents with luxe materials.
Walnut flooring laid in a Herringbone pattern and a locally sourced
marble staircase are contrasted with custom furniture such as pink
Tibetan lambskin chairs and a curved blue velvet sofa, unique artwork
curated specifically for this location and multiple suspended Tom Dixon
brass shades hanging over the grand staircase. The store also features
seven themed changing rooms and will be the home to the brand’s private
press relations office and showroom.
In the Edit
Founder/CEO Charlie Chanaratsopon was joined for the opening occasion by a variety of top editors such as Glamour’s Cindi Leive, Sasha Iglehart and Gretchen Gunlocke Fenton, Allure‘s Siobhan Bonnouvrier, InStyle‘s Meggan Crum, The New York Observer‘s Jasmine Lobe and Jenny Capitain from O – The Oprah Magazine. The event was held in partnership with Glamour and Step Up, with a portion of the night’s proceeds benefiting Step Up’s mentorship programs.
“We are thrilled to finally have a flagship in New York City,” said
Charlie Chanaratsopon. “Opening this store has been a true labor of love for us,
and we look forward to offering chic, effortless style and incredible
value to the women in this great city…As we think about areas in New
York where we could have gone–and we’re still looking at areas of New
York–this store hits everything decently well. We will have more
locations in the future. This is the best first store.”
“Most of our stores are 5,000 square feet in size–this flagship is
almost three times that, 16,000 square feet. We’ve added some elements
that are exclusively to the flagship: dressing rooms, brand wall,
investment in our brand. We have dressing rooms in all the stores but a
lot more here.
Charlie Chanaratsopon added that the flagship’s location near shopping
landmarks such as Lord & Taylor and H&M has spurred his staff to
think more “about our edit point. We’re going to be much tighter in our
edit, but we love that women come in as a daughter and mother. This
location hits all our objectives. There’s a lot of foot traffic, an
international presence and for growing the brand it really works. Brands
aren’t held to international boundaries.”
Launched just over ten years ago, Charming Charlie has grown to over
$500 million in sales and nearly 350 stores across North America. In
late 2014, Charming Charlie made its foray into the global marketplace
opening its first four stores in Canada. Simultaneously, the company
signed its first international licensing agreement to open stores
outside of North America and will be expanding into the Middle East in
2015. The company subsequently signed its second international
partnership agreement with SSI Group (Stores Specialists, Inc.) for
distribution in the Philippines. The first Charming Charlie stores are
scheduled to open in the Philippines in late 2015. www.charmingcharlie.com.
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