Charming Charlie Opens Manhattan Flagship

Situated at 445 Fifth Avenue at 39^th Street, the new Charming Charlie flagship is a showcase for the brand’s new store concept, and was designed in partnership with Callison Architects.  At 16,000 square feet, the three-level flagship in Midtown East is the largest of the brand’s stores worldwide. Key design elements include a two-story, 30-foot tall glass facade, 20-foot tall double doors in the brand’s signature vibrant pink lacquer and a classic residential-style interior that mixes feminine, mid-century accents with luxe materials.

Walnut flooring laid in a Herringbone pattern and a locally sourced marble staircase are contrasted with custom furniture such as pink Tibetan lambskin chairs and a curved blue velvet sofa, unique artwork curated specifically for this location and multiple suspended Tom Dixon brass shades hanging over the grand staircase. The store also features seven themed changing rooms and will be the home to the brand’s private press relations office and showroom.

In the Edit

Founder/CEO Charlie Chanaratsopon was joined for the opening occasion by a variety of top editors such as Glamour’s Cindi Leive, Sasha Iglehart and Gretchen Gunlocke Fenton, Allure‘s Siobhan Bonnouvrier, InStyle‘s Meggan Crum, The New York Observer‘s Jasmine Lobe and Jenny Capitain from O – The Oprah Magazine. The event was held in partnership with Glamour and Step Up, with a portion of the night’s proceeds benefiting Step Up’s mentorship programs.

Charming Charlie opens NYC Flagship on Fifth Avenue. (PRNewsFoto/Charming Charlie)

“We are thrilled to finally have a flagship in New York City,” said Charlie Chanaratsopon. “Opening this store has been a true labor of love for us, and we look forward to offering chic, effortless style and incredible value to the women in this great city…As we think about areas in New York where we could have gone–and we’re still looking at areas of New York–this store hits everything decently well. We will have more locations in the future. This is the best first store.”

“Most of our stores are 5,000 square feet in size–this flagship is almost three times that, 16,000 square feet. We’ve added some elements that are exclusively to the flagship: dressing rooms, brand wall, investment in our brand. We have dressing rooms in all the stores but a lot more here.

Charlie Chanaratsopon added that the flagship’s location near shopping landmarks such as Lord & Taylor and H&M has spurred his staff to think more “about our edit point. We’re going to be much tighter in our edit, but we love that women come in as a daughter and mother. This location hits all our objectives. There’s a lot of foot traffic, an international presence and for growing the brand it really works. Brands aren’t held to international boundaries.”

Launched just over ten years ago, Charming Charlie has grown to over $500 million in sales and nearly 350 stores across North America. In late 2014, Charming Charlie made its foray into the global marketplace opening its first four stores in Canada. Simultaneously, the company signed its first international licensing agreement to open stores outside of North America and will be expanding into the Middle East in 2015. The company subsequently signed its second international partnership agreement with SSI Group (Stores Specialists, Inc.) for distribution in the Philippines. The first Charming Charlie stores are scheduled to open in the Philippines in late 2015.  www.charmingcharlie.com.

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